I completed a 10-week Social Media Marketing Internship at SLG Brands, where I worked across a variety of beauty and grooming brands including Johnny’s Chop Shop, COLAB, and Velvotan. This fast-paced, creative environment gave me the chance to develop real-world marketing skills, take ownership of projects, and present my ideas directly to the wider Marketing and Sales teams.

WHAT I DID:

- Delivered a competitive research project on male grooming brands in the U.S., analysing social presence, retail availability, and - marketing strategies. Presented findings to the team and offered brand-aligned recommendations for Johnny’s Chop Shop

- Developed a commenting strategy for COLAB dry shampoo, including tone of voice guidelines, a brand persona, and community engagement tactics. This strategy was successfully implemented and maintained on TikTok

- Supported Instagram content scheduling for COLAB and Velvotan

- Participated in weekly trend meetings, offering ideas based on social listening and competitor analysis

- Contributed to a UGC research project, writing a brief to support future content creation

- Scheduled and managed Snapchat content

- Assisted in TikTok content filming for Velvotan’s launch on TikTok Shop

- Conducted community engagement, interacting with followers and building brand presence across platforms

- Provided research support for an upcoming LA content trip

- Gained an introduction to media buying, expanding my knowledge of paid advertising in social media

SKILLS I GAINED

- Social media strategy and content planning

- Competitor and market research

- Presentation skills and stakeholder communication

- Brand voice development and community engagement

- Content scheduling tools (e.g., Instagram, TikTok, Snapchat)

- Brief writing and user-generated content strategy

- Fast-paced teamwork in a commercial setting

ROLES I TOOK ON:

- Marketing Intern – Took on real responsibilities across multiple brands within the SLG portfolio

- Social Strategist – Built and implemented a commenting strategy to improve TikTok engagement

- Researcher & Presenter – Delivered key insights to the wider team through confident, data-informed presentations

- Content Support – Scheduled, engaged, and helped develop platform-specific content across multiple channels

FEEDBACK FROM THE MARKETING EXECUTIVE:

“Lily-May has been a pleasure to work with. Her can-do attitude, curiosity, and willingness to take on a wide range of tasks made her a valuable asset to the team. Her standout projects included a well-researched presentation on male grooming brands in the U.S., and a brand voice strategy for COLAB that she confidently implemented on TikTok. Her enthusiasm, speed, and work ethic have not gone unnoticed, and she will be missed by the team.”

– Marketing Executive, Csenge Maro